Get a certificate in B2B marketing! Registration to the event Facebook of the event

Real-life examples and cases will be discussed, to bridge the gap between us as students and the industry experts.

Networking, drinks and sandwiches after the workshop! Hang out with other students and the speakers.

A certificate will be provided after attending the workshop which can be used for LinkedIn etc.

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Part 1: Being a one-army international marketing department
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Speaker: Lotte Blåbjerg Kristensen
Focus: In many companies you will be the only person responsible for all marketing initiatives. Lotte and you will touch upon questions and topics such as:

- How do you succeed with your initiatives?

- From marketing and communication strategy to implementation.

- From content idea to production.

- Streamlining brand and identity across channels and how it can be challenging depending on the customer.

- Using your knowledge about target audiences, channels, messaging in practice.

- Getting to know your talents and limits

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Part 2: Building a B2B marketing funnel from scratch as an entrepreneur with a low budget
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Speaker: Casper Skjold Nielsen
Focus: Most companies are in the B2B market and you need to know the essentials of marketing. Casper will give you theory and real-life examples of B2B marketing initiatives – a topic often not touched upon in school.

- Why is B2B marketing important?

-Fundamentals of B2B marketing

-Creating your own funnel

-Investing in marketing on a tight budget

-Measuring the effect